Impanel
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Panel types

Four ways to impanel.

Each type is a preset over the same engine — a set of personas, an interaction style, and a report shape. Start with one; the rest will feel familiar.

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Focus Group

Group deliberation

Sit your audience down and listen.

A room of realistic personas talks it through while you moderate. Perfect for the fuzzy, early questions where you need to hear how people actually react before you commit.

You give
A topic, product, ad, or idea — plus the questions you'd ask.
You get
A live discussion, the themes that emerge, sentiment, and quotable reactions.
Test a new featureReact to an adPressure-test a brand nameExplore a story idea
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Poll / Message Test

Independent reactions

Put it to a representative crowd.

Each persona reacts independently, then we weight the results back to your target population — so the topline reflects the audience, not just who happened to answer.

You give
A question or a message, and the audience you want to reach.
You get
Approval and preference numbers, message resonance, the reasons why, and how segments differ.
Slogan A vs. BPricing reactionsPolicy messagingConcept approval
⭐

Review Panel

Scored evaluation

Grade it before it ships.

A panel of relevant reviewers scores your thing on the dimensions you care about and explains each rating — a rigorous second opinion in minutes.

You give
A product, pitch, résumé, essay, or design — and the criteria that matter.
You get
A scorecard against your criteria, pros and cons, and an overall verdict.
Rate a pitch deckScore a résuméCritique a landing pageEvaluate a proposal
⚖️

Mock Jury

Independent → deliberate → vote

See how the room would decide.

Jurors form independent first impressions, deliberate together, then cast a final vote — so you see not just the decision, but how it was won or lost.

You give
A case, argument, or dispute with the evidence on each side.
You get
A verdict, the vote split, the holdouts, and the reasoning that moved them.
Test trial argumentsSettle a debateWeigh a tough callStress-test a position

Ready to convene one?

Your first panel is free. Pick an audience and go.

Start impaneling