From a question to a report.
Five steps, the same for every panel type.
- 1
Build your audience
Choose a ready-made audience or compose your own segments and weights. Set the sample size — small for a quick read, large for tighter segment splits.
- 2
Set the stimulus
Give the panel something to react to: a question, a message, a product blurb, a document, or an image.
- 3
Choose how they respond
Independent reactions for a clean poll, group deliberation for a focus group, scored evaluation for a review, or the jury sequence — first impressions, then deliberation, then a vote.
- 4
Run and steer
Watch it happen live and moderate one round at a time — ask a follow-up, push back, or introduce new information. Every panelist hears you.
- 5
Read the report
The headline number, the themes behind it, representative quotes, and the segment breakdown — with a confidence range. Export or share it.
Under the hood
Personas are generated from your audience definition and given distinct backgrounds and viewpoints. They respond using capable language models, and — depending on the panel type — either answer independently or genuinely react to one another. Results are aggregated and weighted back to your target population, then summarized into the report. Because they're simulations, we always show the uncertainty.