Audiences

A real cross-section — not one generic voice.

Representative audiences are what turn reactions into numbers you can trust. Use a preset, or build exactly the population you care about.

Ready-made audiences

Start running in one click.

US adults
A general-population cross-section by age, gender, and region.
Likely voters
Segmented by party lean and turnout propensity — for message testing.
Your customers
Existing customers vs. prospects, so you can see the gap.
Product buyers
Segment by platform, budget, or experience level.

Compose the population and weight each segment.

Suburban parents, 35–49weight 40%

Urban professionals, 25–34weight 35%

Rural retirees, 60+weight 25%

We sample personas from this mix and weight the topline back to it — so the result reflects the population, not just who answered.

12 personas for a fast read; scale to 100+ for tighter segment splits.

Every headline number is weighted to your target population.

Each result comes with a confidence range — never false precision.